Here are a few examples of brands leveraging third-party handles to dramatically improve acquisition cost on Meta
Case Studies
Authority Genius creates Keeps’ best performer for 2 years straight
-46%
CPA
$100k+
Monthly spend
6.6x
ROAS
You read that right: Keeps’ whitelisted ad, leveraged across a handful of third-party handles, became the best performing creative in their account for over 2 years! As an added bonus: customers who converted via our whitelisting creatives exhibited ~2x higher LTV than average.
Lower CAC + higher LTV = Massive ROAS
What explains the higher LTV? Discerning shoppers (i.e. those who research products in-depth via online reviews) are more likely to stick with their choice longer than shoppers who do less research prior to purchasing.
Beli grabs marketshare with creator endorsement in ads
-22%
CPA
$25k+
Monthly spend
4.8x
ROAS
Beli, a fast-growing prenatal supplement brand, partnered with Authority Genius to test whitelisting. The goal was to harness a third party recommendations to see its effect on Meta ad performance. We helped launch ads from several different handles including via FertileFacts.com. We also tested pointing traffic to several different pieces of content, including a dedicated review as well as a top 5 listicle.
Ultimately the numbers speak for themselves: Beli’s whitelisted creatives converted customers far more efficiently than ads served on their own.
Competing brands (Perelel and Needed) tested whitelisting via Authority Genius as well and each saw similar results, albeit via different creators’ handles, and in different times of year.
DietSmoke reduced CAC with co-branded creatives
-18%
CPA
$25k+
Monthly spend
4.2x
ROAS
DietSmoke is a popular purveyor of tasty CBD gummies that aid with sleep. Operating in a niche that’s heavily regulated and thus limited in terms of profitable advertising opportunities, social whitelisting is a core strategy that’s consistently driven efficient CAC for the brand. After granting them access to run ads on ReviewClinic.com, Diet Smoke’s co-branded creatives achieved 4.2x ROAS (4.4x) – vastly outperforming the overall average for their ad manager.
