Here are a few examples of brands leveraging third-party handles to dramatically improve acquisition costs on Meta
Keeps’ evergreen ROI from whitelisting multiple handles
Looking to convert new customers via third party recommendations. Keeps’ whitelisted ad, leveraged across a handful of third-party handles via Authority Genius, became the best performing creative in their account for over 2 years! Keeps also noted that customers converting via social whitelisting exhibited ~2x higher LTV than average. That makes sense given that more discerning shoppers (i.e. people who research products in-depth via online reviews) are more likely to stick with their choice longer than shoppers who do less research prior to purchasing.
-46%
CPA
$100k+
Monthly spend
6.6x
ROAS
Case Studies
Beli Prenatals on FertileFacts
Beli, a fast-growing prenatal supplements brand, partnered with Authority Genius to test social whitelisting. Their goal was to harness a third party voice + endorsement for the first time to see its effect on their Meta ad performance. Not knowing where to start, they hired Authority Genius to help them test a few different handles. We also tested sending traffic to several different pieces of content, including a dedicated review as well as a top 5 listicle.
Ultimately the numbers speak for themselves – Beli’s whitelisted ads converted customers more efficiently than ads served on their own handle. It’s worth noting that competing brands (Perelel and Needed) separately tested whitelisting via Authority Genius and each saw similar results, albeit via different creators’ handles, and across different times of the year.
-22%
CPA
$25k+
Monthly spend
4.8x
ROAS
DietSmoke CBD on ReviewClinic
DietSmoke is a popular CBD brand offering tasty gummies that aid with sleep. Operating in a niche that’s heavily regulated and thus limited in terms of profitable advertising opportunities, social whitelisting is a core strategy that’s consistently helped drive efficient CAC. After granting them access to run ads on ReviewClinic.com, Diet Smoke’s co-branded creatives achieved 4.2x ROAS (4.4x) – vastly outperforming the average for their ad manager.
-18%
CPA
$25k+
Monthly spend
4.2x
ROAS
