What is Whitelisting Social Media?
What is Social Media Whitelisting The smart way to cut ad fatigue is by delivering brand content through familiar, trusted accounts Social whitelisting is a highly-effective customer acquisition and brand marketing tactic that’s everywhere on Meta and Tiktok. Creators of all kinds—like influencers and publishers—grant brands permission to run ads from their social media accounts. […]
Publisher Whitelisting 101: How does it work?
Publisher Whitelisting 101: How does it work? The easiest way to boost ROAS on Meta is by leveraging credible publisher endorsements in ads Unless you’ve been off social media for the last few years, you’ve almost certainly seen whitelisted ads. Now called Meta Partnership ads, they are now served from an influencer or creator’s handle, […]